Our team works with LoneStar’s strategic consultancy clients by analyzing the competition profile, studying the internal processes, assessing the financial viability of the project, and validating the concept map of the proposed customer activity to find the best online business platform for the client’s project. We will help you define the necessary eCommerce technology development, positioning strategy, internet marketing, back-end management systems, procurement, and order processing to minimize your work while offering a user-focused shopping experience.
The LoneStar Software Solutions team members have an in-depth understanding of the leading eCommerce platforms. We can help you evaluate a range of eCommerce-related technologies to identify the ‘best-fit” technology stack. This eCommerce analysis is a Discovery Session that examines all areas of the eCommerce business operations to identify all opportunities for optimization and growth. This detailed analysis serves as a stand-alone business wellness check or upon client request, as a pre-cursor to our technology, merchandising, and market strategy consultancy.
LoneStar Strategic Consultancy is tailored to your business’ needs and objectives, which may include, but is not limited to —
- UX and navigation review
- Site Security Audit
- SEO analytics and reporting
- PPC and paid marketing
- Conversion rate optimization
- UX and optimization of the checkout process
- Merchandising and personalization
- Site search experience
As critical as the technical strategy is, stocking the store with the right merchandise for the targeted niche drives revenue, conversion and customer lifetime value more than anything else. LoneStar works with you to develop optimization processes for:
- Catalog and Merchandising Architecture
- Customer segmentation and site personalization
- Category-level merchandising
- Site search merchandising
- Cross-site product recommendations
- Post-purchase and re-marketing campaign strategies
LoneStar wants to be your eCommerce partner. We are vested in your success and are driven solely by your eCommerce project’s objectives. We have no “kickback” relationships with vendors.
We are here to help you with eCommerce:
- Start-up planning
- Feasibility research
- Business planning report
- Technology and website development report
- Back-end workflows and automation
- Payment gateway, banks, and other authorities
- Logistics
- Website branding marketing strategy
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